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What is the Dual Pricing Strategy?

Dual pricing lets you offer a cash and card price, so you can offset credit card fees without raising your prices. It's a compliant way to eliminate processing costs while giving customers a choice.

Discover the benefits of the dual pricing strategy. 
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Free Processing

It’s a simple way to cover your processing costs without raising your prices. Here’s how it works: a small service fee is added to all sales, but customers who pay with cash get a discount.

  • Keep 100% of your sales

  • No need to raise prices for cash buyers

  • No more monthly processor fees

  • Totally legal in all 50 states

Retail Checkout Counter

Equipment Options

With all the tech available today, there’s no reason to be stuck with a basic and antiquated setup. We’ve got top-of-the-line terminals and POS systems to help you find the perfect fit for your business.

  • Modern, reliable payment tech

  • Choose the setup that fits your flow

  • 24/7 technical support

  • Built-in dual pricing prompts for credit card transactions at checkout

Retail Checkout Counter
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Next Day Funding Options

How does it work?

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Traditional Processing

  1. Credit/ Debit Card

  2. Payment Terminal (charges 2.6% - 3.5% processing fees)

  3. Customer pays no fee & gets reward points

  4. Merchant received 96% of sale amount

Dual Pricing Strategy

  1. Credit/ Debit Card

  2. Payment Terminal (auto-calculates 4% fee)

  3. Customer pays small fee & STILL gets reward points

  4. Merchant receives 100% of sale amount

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